What our parents teach us

B2B Marketing, Fun, Web, advertising 29 July 2010 | Comments Off

A very sweet example of how we learn from our parents. This banned Volkswagen television advertisement represents the way in which our opinions, behaviour and decisions are instilled in us from an early age. Brands which we are brought up with play an enormous role in decisions we make as adults. Brand reinforcement from an [...]

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Extra extra read all about it

B2B Marketing 19 July 2010 | Comments Off

It has been announced today by ZenithOptimedia that newspapers forecasts have been revised due to the last five months positive growth. National Press is showing a 9.5% year-on-year growth with TV performing well. Read more

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Green Velvet Campaign

B2B Marketing, Design, Web 17 May 2010 | Comments Off

Today saw the launch of the new green Velvet campaign. The media campaign consisting of TV, online, press and in-store activities is set to last for 11 weeks. The baby MD character is expected to explain why we should buy Velvet instead of other toilet tissue. Explaining that the increase in Velvet will mean more [...]

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