The Royal App

B2B Marketing, Events and Exhibitions, Fun, Interactive, Web 6 April 2011 | 1 Comment

With the Royal Wedding around the corner event collateral has never been so popular.  Collateral is often used to support and add weight to an event.  However in this case the event collateral will become memorabilia.  Gone are the days of simply producing tea cups and spoons in this day and age the new collateral consists of smart phone applications.  It was announced today on the royal wedding website that they have developed a ‘Royal App’ which details previous royal weddings.  The app will tell the stories from past royal weddings from Queen Victoria and Prince Albert in 1840, to The Prince of Wales and The Duchess of Cornwall in 2005.  The app is available for download from 18 April 2011. 

http://www.officialroyalwedding2011.org/blog/2011/April/6/The-Royal-Collection-launches–Royal-App–of-weddings-past

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  1. Mathew says:

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